New Mexico Journey Find the Pepper contest

Find the Pepper icon

Hidden icon actual size is much smaller

We’ve hidden a small icon like the one to the right somewhere in the current print issue. If you locate it and enter our Find the Pepper contest, you may win a free one-year AAA New Mexico membership renewal with Classic benefits. You may enter in the following ways:

  • Complete the online entry form below or
  • Send a postcard with your name, address, and phone number, and a brief description of the hidden icon’s location, to:
    • Find the Pepper Contest
    • New Mexico Journey
    • 10501 Montgomery Boulevard NE
    • Albuquerque NM 87111-3832

We must receive your entry by 11:59 p.m. (PDT) on the 15th day of the second issue month. (For example, August 15, 2018 for the July/August 2018 issue). To select a winner, a random number generator will be used to determine whether the winning entry will be selected from the pool of postcard entries or entries submitted via Based on the outcome, the winning entry will be selected using a random number generator (for entries submitted via or via a random drawing by a AAA New Mexico employee (for postcard entries). The winner will be selected on or about the 17th day of the issue month, and we will announce the winner in a future print issue.

Contact information


OFFICIAL RULES: New Mexico Journey magazine is not responsible for late, lost, damaged, illegible, or incomplete entries. The contest is open only to legal U.S. residents age 18 or older who are AAA New Mexico members as of February 15, 2017. Only one entry per person. Employees of AAA and its member clubs and their immediate families are not eligible to enter. No purchase or payment is necessary to participate. Odds of winning will depend on the number of correct entries received; no prize will be awarded if no valid entries are received. The prize is a free one-year AAA New Mexico Classic membership renewal (approximate retail value, $53; applies to primary membership only) or a credit in the amount of a Classic renewal applicable toward a Plus or Premium renewal. The prize is nontransferable and is not redeemable for cash. There will be no substitutions for the prize. The judges’ decision is final. Receipt of entries cannot be verified. The winner will be notified by certified mail and required to sign an eligibility/publicity/liability release form acceptable to AAA New Mexico within 21 days of notification, or an alternate winner will be randomly selected. Void where prohibited. All federal, state, and local laws apply. By participating, each participant agrees to be bound by these Official Rules.

Sponsor: AAA New Mexico