1990 to 1999
- 1995 - A new category of membership, AAA Plus®, was created to provide enhanced member benefits. "Show Your Card & Save" consolidated into one program to promote retail discounts available to members.
- 1996 - Auto Club-sponsored uninsured motorists law passed. Auto Club began offering services online.
- 1997 - Auto Club began offering life insurance to members. Processing Center doubled in size to become the Administrative Offices. Auto Club led the effort to establish Graduated Driver Licensing in California.
- 1999 - Auto Club acquired tour provider Pleasant Holidays. Auto Club became a title sponsor of National Hot Rod Association Finals, putting its name on a major national drag-racing event for the first time.